Tom's 'Turn the Tide'
Tom's of Maine, purveyor of natural health and personal care products, had an Earth Month request: show off their love for the planet by connecting with something their super-green shoppers are passionate about. To answer that challenge, I created a program called "Let's Turn The Tide." Here, consumers could take action by voting for one of four water-based cleanups, with the winner getting $1,000,000.
See it live:
4 different water projects received funds for clean-up / revitalization
More than 15,000 votes were tabulated
Consumer engagement was up 25% over target
Charity Project Details