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Most Interesting Man Tournament of 32

How do you get people to think of Dos Equis, the perfect beer for Cinco de Mayo, as the perfect beer for a basketball tournament in March? You let the person drinking the beer speak for the Most Interesting Man.

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Results

Exceeded participation goal by 55%

590% rate of sale increase

12,000% increase in cases sold

©2017 by Mark Weiher. 

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