That's right, poop. Who doesn’t like a good poop joke? Except, your pet’s poop isn’t a joke. It’s the #1 indicator of your dog or cat’s health. Hill’s Pet Foods came to us to create a health initiative that would get pet owners to take a closer look at what they fed their pets, their pet’s overall health, and to get them to come in for a free vet visit (where they would be given information on Hill’s Science Diet food). “Proof Is In The Poop” helped people overcome the poop grossness factor with live events with vets on hand, a “shoot the poop” mobile activation and more.
Cannes Advertising Lions Submission (Experiential)
Mobile, print and Direct Marketing Elements